“What were they thinking? WERE they thinking? He did NOT just tweet that!”
Sometimes, people tweet things that I do not understand, and on February 3rd, popular designer, Kenneth Cole was one of those people.
This was his tweet:
“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC”
I found Cole’s tweet completely inappropriate, offensive and tasteless.
(For those of you who are unaware of what was happening on February 3rd in Cairo, Egypt, here is some background information.)
Two hours later came this tweet,
“Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment –KC.”
…That’s all we get? You weren’t intending to make light of a serious situation? Ohhh.. You were just trying to get people to click the link to go look your new Spring line? Oh okay, I get it now.
Actually, no, no I don’t.
Why would you use the situation is Egypt as a joke to promote your new line? At the time KC tweeted, people were dying and he was trying to get traffic to his website.
Later that day he posted an apology on the Kenneth Cole Facebook stating:
I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.
Kenneth Cole, Chairman and Chief Creative Officer
Giving an official apology was a very, VERY smart thing for Cole to do, but I’m still too shocked by what he said initially.
Cole claims that he has dedicated his life to raising awareness about serious social issues, so I can’t understand how he thought this Tweet would be taken lightly.
Any apology is better than no apology, but not having anything to apologize for is even better. So thank you Kenneth Cole, for apologizing for your inappropriateness, but I’ll take my business elsewhere.
Photo by Alex E. Proimos