In what seems like an endless sea of people re-pinning cute outfits and photos of animals, the first time I logged on to Pinterest I thought, “This is not for me.”
I realized that the more boards I followed, the more I could avoid the outfits and artsy-inspirational quotes that continuously appeared on my home page. Finally, the things I found interesting (quirky artwork, healthy recipes and fun craft ideas) were waiting for me whenever I logged on.
Although my feelings for have Pinterest grown in leaps and bounds, I was skeptical the first time I came across a nonprofit using the social media website.
This specific nonprofit is a nation-wide organization, doing amazing things throughout the country. I had high hopes, but I was quickly disappointed.
As I fumbled around their page, clicking on their various boards, I was (for lack of a better word) bored.
Nothing on their Pinterest was new or exciting, everything was just a re-post of material already on their Facebook, a collection of photo albums from various fundraisers and events.
I realized I was not the only person who shared these feelings, reflected in their low number of followers.
This Pinterest account lacked two main things;
-Interaction: What are people suppose to do with photos from their fundraisers? How would Pinterest users benefit from sharing them with their own followers? The photos didn’t have anything to do with the issues the nonprofit is actively trying to fix, the only time they mention their mission is in the small information box at the top of their page. How is this Pinterest account spreading their message?
-New and consistent information: Based on the times that each of their boards were created, someone just created all of the boards one day and has only returned two or three times to post new things. What is the benefit in flooding your followers with information one day every four weeks? Returning to my first point, without new information, there is little opportunity for interaction between the organization and their followers.
But hope is not lost- The deeper I dive into the nonprofit-Pinterest waters, the more I’m realize that this site could be very beneficial when used the right way and a bundle of nonprofits are already using the social media site to their advantage.
Stay tuned for future blogs about specific nonprofits that are using Pinterest in fun, engaging and interesting ways!